To be your best self…

You need the best sleep.

Creativity. Memory. Learning. Decision-making. Empathy. Reaction time. Energy. Executive functioning. Mood. Insight. Cardiovascular health. Pattern recognition. Problem solving.

Every single one of these will improve if you get better sleep.

(No, that is not an exaggeration.)

Decades of evidence-based research have made it clear that good sleep is essentially a +2 bonus to every roll you make.

If you are one of the 33% of adults who doesn’t regularly get enough sleep,. it’s time to invest your grit and brilliance into up-levelling the most important hours of your day: the ones you spend in bed.

Snooze School kicks off

Tuesday, February 27.

Snooze School

Six weeks to sleeping like a dream

We need to stop pretending that getting good sleep is easy and should just happen without work.

It’s not easy, for almost anyone.

If it were, we wouldn’t have the National Institutes of.Health declaring sleep deprivation a public health crisis.

Modern, post-industrial, Western lifestyles shoulder most of the blame here.

We’ve made sleep difficult on every level.

  • Our bodies are confused, down to the cellular level, about things like what time it is and what they should be doing and when they should be winding down the conscious parts.

  • Our nervous systems spend way more time than is healthy in high-arousal land because of stress and anxiety and constant bombardment by sensory stimulation.

  • We are so over-scheduled and over-committed that we have to find hours somewhere. Sleep is typically the first place people look.

Under these circumstances, sleep requires work and investment and active cultivation and that’s ok. We know from the research that it’s worth it, for almost every area of your life.

If you’re willing to put in some hours now to build a healthy sleep eco-system, and you’ll be paid back for the rest of your life.

Snooze School is not your average sleep course.

I’ve spent over a decade as a behavioral designer and coach, working with some of the most innovative companies, entrepreneurs, and leaders, and now I’m taking all those skills to make sleep easy for you.

Any approach that throws lists of sleep hygiene and “shoulds” at you is going to fail.

You already know most of these things, and you still aren’t doing them.

Change doesn’t happen when you think you should change. That keeps you stuck.

Change happens when you remove the roadblocks and make change easy.

Let’s go.

  • You’ll start by becoming a sleep ethnographer to collect data about your sleep status quo. You’ll use this information to identify the roadblocks that are getting in the way of your sleep. You’ll waste zero time trying making changes that won’t directly address these root causes.

    As part of your data collection, you’ll have the option to start daily check-ins via Slack, so you’ll know exactly what’s working (and what isn’t) every step of the way.

    You’ll also backwards engineer your ideal sleeping window from your schedule (or lack thereof) and interrogate your relationship to sleep to understand all the underlying reasons why you might not be putting it at the top of your priority list.

  • You’ll take your sleep roadblocks and start breaking down these behaviors to find at least one keystone behavior: this is a change you can make that will lead to a cascade of positive shifts across your entire sleep ecosystem. You’ll learn how to make this behavior change happen not through willpower, but by making things easier, reducing friction, and increasing your motivation (which experts agree, is the best way to actually make humans do stuff).

    You’ll continue checking in on Slack because we want to look for evidence that change is happening. How exciting!

    You’ll also redesign your bedtime, so sleep is something you actually want to do and gain some science-backed tools to get your Circadian clock closer to its factory settings.

  • In weeks 5 and 6, you get to enjoy the fruits of your labor by revisiting your sleep status quo for some celebrations, reflections, and if time allows, iteration. You’ll learn how to measure progress in yourself, especially when it’s not easily quantifiable.

    Anyone who completes at least three check-ins per week on Slack for all 6 weeks of the program will receive a personalized Sleep Progress report (ooohhh shiny!), so you can truly see how far you’ve come.

How it plays out…

Snooze School is a cohort-based, live participant shindig. You will absolutely have videos and exercises to complete on your own time, but this is a real-time adventure.

This is intentional.

I want you to get better sleep. I want it, desperately.

I also know, both from person experience and working with hundreds of clients, that it’s not always sunshine and rainbows to make these changes happen. It’s a completely normal step to get overwhelmed, freak out, and want to give up.

That’s why your active participation is so, so important.

Because then we can troubleshoot together when you get stuck.

You’ll connect with folks who are likely experiencing the same frustrations as you and who will be thrilled to celebrate your successes. 

If you track your progress, however imperfectly, you will see the power of this work and be able to use it as fuel to keep going.

Give me six weeks, and I promise to give you better sleep for the rest of your life.

Snooze School is for you if…

…you know that you should go sleep, but you end up scrolling on your phone until 2am anyway.

…you’re exhausted during the day, so you don’t get much done, but then you can’t sleep because you feel bad about not getting much done and round and round it goes.

…you’re constantly hitting snooze in the morning AKA “guaranteeing that you will need to rush around like a chicken with its head cut off to be ready in time.”

…you’re a high achiever who always seems to put sleep way down the priority list.

…the idea of a bedtime routine is incredibly appealing, but you never seem to be able to make it stick.

Join Snooze School

Our live program kicks off Tuesday, February 27.

Snooze School

Six-week cohort

  • 10 interactive live calls with Megan

  • Regular accountability check-ins + feedback from Megan on your progress

  • 2-3 in-depth video lessons each week (<1 hour in total)

  • Weekly guided exercises to implement what you learn.

  • Private Slack community for real-time support and Q&A

…plus, everyone who completes at least three check-ins on Slack all six weeks will receive a custom Sleep Progress Report at the end of the program.

Two payments of $299

Snooze School +++

Invest in your sleep, Warren Buffet-style.

You get everything in Snooze School plus…

  • Three 1:1 coaching calls with Megan to go deep on your Snooze School work.

  • Custom Sleep Swag box full of evidence-backed, killer loot to make sleep easy like Sunday morning.

There are only 10 first-come, first-served spots for Snooze School+++, so go and click the button if you want the best sleep of your life.

Two payments of $799

Live call schedule

Starting the week of March 4, Megan will lead 10 bi-weekly live calls, which are highly interactive and designed to keep you making concrete progress each week. She will answer questions, give coaching, and share research. These sessions are completely open-ended and the flow/activities is tailored to what the group needs and are a great source of accountability if you commit to putting them on the calendar and showing up.

These sessions are scheduled for 1.5 hours, but Megan will stay on the calls as long as she can to give everyone hands-on, 1:1 attention.

All calls are recorded, transcribed, and available to everyone within 48 hours.

There will also be an informal kick-off and Q&A during the first week to make sure everyone has what they need to hit the ground running.

Calls are offered at different times to accommodate time zones and varying life circumstances, but you’re welcome to attend any and all of them!

You will receive email & Slack reminders for all calls, as well as access to a live calendar you can import to your personal scheduling tool.

  • Thu Feb 29: 1-2pm PT (Kick-off/Q&A)

  • Tue Mar 5: 5-6:30pm PT

  • Thu Mar 7: 11-12:30pm PT

  • Tue Mar 12: 5-6:30pm PT

  • Thu Mar 14: 11-12:30pm PT

  • Tue Mar 19: 11-12:30pm PT

  • Thu Mar 21: 5-6:30pm PT

  • Tue Mar 26: 11-12:30pm PT

  • Thu Mar 28: 5-6:30pm PT

  • Tue Apr 2: 11-12:30pm PT

  • Thu Apr 4: 5-6:30pm PT

FAQs

  • Slumber School is actually a life and behavioral change incubator disguised as a sleep course.

    Because what you’re really learning isn’t how to sleep better…you’re learning how to understand your life as a tangle of complex systems that you can study and play with and build things from intentionally.

    If that sounds up your alley, you’re in the right place.

  • We have two live calls each week. I’d aim to attend one, and if you can attend both, even better.

    You will also have 2-3 videos to watch (or listen to) and exercises/worksheets to complete each week. Guesstimate: 2-3 hours per week

    Beyond that, you’ll need to devote a few minutes each day to do your check-in on Slack.

    I think it would be safe to assume 5-7 hours per week.

  • Absolutely not. Having a sleep tracker might make some of your data collection a little easier, but you can participate if the only tool you have is a pencil.

    Research has shown that the accuracy of most consumer devices can be a bit dicey, anyway, so we don’t want to get too caught up in the minutae anyway.

  • Google Meet: this is where our live sessions take place.

    Slack: this is where you’ll get support from your fellow slumberers. This is also where you’ll be doing your data collection check-ins and getting feedback.

  • You’ll have access to the video, exercises, and worksheet for one year (February 27 2024 - February 26, 2025). The access very likely will be indefinite beyond that date as long as I stay with the same technology platform.

    The Slack community will be archived at the end of the live program (April 5).

  • Not at this time.

  • If you join and decide within the first seven days (end of day March 4) that Snooze School isn’t right fit, send an email to admin@megankierstead.com, and you will receive a full refund.

    After that, all sales are final.

Disclaimers (because it’s actually important)

Snooze School doesn’t provide any legal, financial, or medical advice.

I’m borrowing this language from mentor, Simone Seol, because she nailed it:

This is NOT just obligatory “legalese”; this is an important part of interacting RESPONSIBLY with ALL coaching from me or any other source. Please do not ever, at any point, cede responsibility for your own reality or decisions to someone else whom you perceive to hold authority or expertise over you. None of the course content prevents, cures, or treats any mental or medical condition, nor is it intended to be a substitute for professional advice that can be provided by your own accountant, lawyer, financial advisor, or medical professional. You are responsible for your own well-being, decisions, actions, and results. If you have specific questions about your own unique situation, consult with a licensed professional. If you are in therapy or under the care of a mental health professional, you will notify and consult with the mental health care provider regarding your decision whether to take this course.

Snooze School is hosted by…

Megan Kierstead

Behavioral designer + human factors & UX + startups + coach

Wellesley | ex-Salesforce | Lecturer @ UC - Berkeley

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